What research combines both qualitative and quantitative approaches?

• A. Mixed Methods
• B. Qualitative Research
• C. Quantitative Research
• D. Reproducibility

Answer: (A)

Combining qualitative and quantitative approaches in a single study is called mixed methods research. This approach intentionally gathers and analyzes both numeric data to identify patterns and generalizable results, and rich, non-numeric data to understand context, meanings, and processes behind those patterns. By integrating the two, researchers can corroborate findings, explain underlying mechanisms, and gain a more complete understanding than either method alone provides. Qualitative research focuses on in-depth, non-numeric insight; quantitative research emphasizes measurement and statistics; reproducibility concerns whether results can be duplicated, not the mixing of methods.